Harley Davidson And India

Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010.

Harley davidson and india. The business model was simple import bikes from the USA and sell them here. For instance the condition of India is not very ideal for the Harley-Davidsons masculine air-cooled bikes. Prices shown are Ex-showroom Delhi.

There were two major challenges in driving the business forward in India explains Prakash. Harley-Davidson can significantly improve its chances of success in India by undergoing a strategy overhaul. Yes after launching in the Indian market the Harley Davidson 350 will rival 350cc offerings by Royal Enfield.

14 Harley-Davidson sales centres seven service centres are fully operational in India. The manufacturer commenced its operations in the country back in 2009. Harley-Davidson has decided to discontinue its sales and manufacturing operations in India as part of restructuring actions that the company.

The PEST analysis and the economic wellbeing truly will inspire Harley Davidson for an investment in India. While most of the models are either CKD or CBUs it currently has a manufacturing facility in Haryana which produces the Street models for the Indian and other global markets. Dealer prices may vary.

Demographic aspect- The target market for Harley Davidson in India is males in the age group of 20-45. The only geography where Harley-Davidson is still showing signs of growth in sales volumes is the Asia Pacific region which includes India. Credit is at the sole discretion of each such financial institution.

Growth of Two Wheeler Industry in India. The most popular Cruiser bike of Harley-Davidson is Iron 883 Pan America 1250 is popular Heritage Classic is popular. Sales and manufacturing of Harley-Davidson in India will be discontinued.