Harley Davidson Financial Woes

The good news is Harley-Davidson saw growth in revenue and North American sales in the first two quarters of 2021 when compared to both 2020s numbers and 2019s numbers. Revenues for Harley-Davidson Financial Services totaled 201 million edging up 2 year on year. Revenue was down 8 percent though from 127 billion in 2019 to 117 billion for 2020s Q3.

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Harley davidson financial woes. Harley-Davidson has about a 50 market share in the US. And with the companys financial woes and refocused strategy we assumed Harley-Davidson canceled it. However since Harley-Davidson announced the Custom theres been little to no word regarding a production version.

According to Zeitz Harley will exit international markets where volumes and profitability do not support continued investment and shrink its motorcycle lineup by about 30 a departure from earlier strategies of adding bikes to the portfolio. What first sounds like a lot it is at a closer look no more. The Milwaukee Journal Sentinel reported however that analysts arent sold on the Rewire strategy.

Harley-Davidson is in the middle of upheaval. Nonetheless when a president and CEO steps down out of the blue as Harleys Matthew Levatich did on Friday the bigger picture is going to come under scrutiny. Exactly because it looks even gloomier.

The company is in the middle of a shift in the demographics of its consumer base and. Harley-Davidson is putting the Custom 1250 into production. Harley Davidson in financial trouble.

Annual stock financials by MarketWatch. Harley-Davidson traded on images of Americana and marketed primarily to baby boomers. Harley Davidson has been on a solid run as optimism regarding a retail-sector rebound has provided support.

And 10 in Europe so the US. But based on recent reports it seems the Custom is back on. Youd certainly hope for improvement over the dismal first.