Harley Davidson India Marketing Strategy

Harley-Davidsons marketing mix provides insights on how the firm maintains its business resilience.

Harley davidson india marketing strategy. Promotions in the marketing mix of harley davidson Promotion function has always been very strategically designed and intricately executed by Harley Davidson which has maintained its class. Five lessons you can take from Harley Davidsons marketing strategy. A cult brand is different.

Marketing Strategy of Harley Davidson analyses the brand with the marketing mix framework which covers the 4Ps Product Price Place Promotion. Harleys lacklustre performance in India could be blamed on high prices and the wrong product and marketing strategy said people close to the. What brand marketing strategies make Harley Davidson so unique.

In 2010 Harley-Davidson enters into Indian motorcycle market and in 10 years Harley managed to sold 25000 units only. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India.

Harley Davidson is a symbol of Courage. In December 2010 the company announced its decision to assemble the Superlow and Iron 883 at its Bawal facility - a strategic initiative which helped Harley introduce the. Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010.

In India we established a subsidiary from day one allowing us to guide the business and brand with a long-term view in mind. Customer analysis in the Marketing strategy of Harley Davidson. Harley-Davidson the most iconic US motorcycle manufacturer is a prospective entrant into the Indian market.

The target market for Harley Davidson in India is males in the age group of 20-45. The method used in this paper is a qualitative analysis with case study approach supported by a few quantitative data. The model was supposed to be Harley-Davidsons locally-built good value entry into the lucrative Asian market but we get the impression its at odds with the new strategy.